TownFavorite
Birmingham Alabama neighborhood streets — TownFavorite direct mail advertising coverage area
Local Direct Mail Advertising

Get Your Business in Front of Thousands of Local Addresses

Local community postcard mailers delivered to targeted neighborhoods across the Birmingham metro. Starting at $600.

Find Your Best Fit How It Works
USPS Certified Routes
No Long-Term Contracts
Limited Slots Per Campaign
0K+
Delivery Addresses Across 12 Cities*
$0
Entry Price Per Slot
USPS EDDM
Route Delivery
LOCAL
Community Postcard Mailer

Simple. Affordable. Effective.

Four steps from click to 10,000 mailboxes.

Step 1

Choose Your Neighborhood

Select the city and neighborhood where you want your postcard delivered. Jefferson County and Shelby County routes available.

Step 2

Select Your Ad Tier

Choose Community ($600), Maximum ($850), or Elite ($900) based on your delivery reach and budget.

Step 3

Select Your Ad Location

Pick your exact position on the postcard: Side A or Side B, front-row or back-row slots on the shared 9×12 mailer.

Step 4

Pay for Your Ad Slot

Reserve your slot and complete checkout. Your slot is held for 15 minutes after you click Reserve.

New to Direct Mail?

Learn the terminology before you buy: EDDM, carrier routes, saturation mail, and more.

View the Glossary

Reserve Your Postcard
Mailer Slot

Step 1: Choose your neighborhood

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Not sure which product is right for your business?

Answer 6 questions and get a personalized recommendation. Takes 90 seconds.

Take the Audience Match Quiz

Three Products. One Postcard.

Choose the reach that matches your business. Every product uses the same 9×12 postcard, USPS EDDM delivery, and print-inclusive pricing.

Community Reach

Most Popular

Broad local address reach

Per Slot$600
12¢/address5,000 addresses

5,000 delivery addresses via USPS EDDM certified routes. Ideal for businesses building brand recognition across a full neighborhood or zip code.

  • 5,000 addresses per drop
  • USPS EDDM certified routes
  • Print + postage included
  • 9×12 full-color postcard
Reserve Community Slot

Maximum Reach

Lowest CPH

Market dominator - lowest cost per address

Per Slot$850
8.5¢/address10,000 addresses

10,000 delivery addresses - the widest single-drop coverage available. Dominate your market with the lowest cost per address of any product.

  • 10,000 addresses per drop
  • USPS EDDM certified routes
  • Print + postage included
  • 9×12 full-color postcard
Reserve Maximum Slot

Elite Targeted Reach

Premium Demographic

Premium demographic-targeted mailing

Per Slot$900
36¢/address2,500 addresses

2,500 carefully selected high-income delivery addresses. This is not a smaller version of the standard mailer - it is a precision demographic product targeting the addresses most likely to spend on high-ticket services.

  • 2,500 addresses per drop
  • Demographic-targeted addresses
  • Print + postage included
  • 9×12 full-color postcard
Reserve Elite Slot
View Multi-Drop Packages & Metro Bundle →

Ready to advertise in your market?

Reach thousands of local households with a targeted postcard drop. Slots are limited per campaign.

Get in Touch →

Active Campaigns

Select your city to see available slots and campaign details.

View All Cities

What's Your ROI on Direct Mail?

Enter your ticket value and close rate to see your estimated return.

Calculate My ROI

FAQ

Frequently Asked Questions

Everything you need to know before reserving your slot. Can't find your answer? Ask us directly.

By The Numbers

Results That Speak for Themselves

Estimate Your
Potential ROI
Use our free calculator to project your campaign returns
0¢
Starting At
Per address. vs. $0.50–$2.00 for digital
USPS EDDM
Route Delivery
Every address on certified USPS routes

Verified Local Advertiser Feedback

Local service businesses across the Birmingham metro use TownFavorite to stay in front of the same addresses, campaign after campaign.

“We booked 14 new clients the week after the postcard dropped. Best $600 we've spent on marketing this year.”
14 new clients
SM
Sarah M.
Hoover Home Cleaning · Hoover, AL
“I was skeptical about direct mail but the targeting was spot-on. Our phone rang for two weeks straight after the campaign.”
2 weeks of inbound calls
MT
Marcus T.
Mountain Brook HVAC · Mountain Brook, AL
“Compared to Facebook ads, this was 3x cheaper per lead and the customers actually showed up. We're booking the next campaign now.”
3x cheaper per lead vs. social
JL
Jennifer L.
Vestavia Hills Dental · Vestavia Hills, AL
“We ran a solo mailer last year for $2,400 and got 3 calls. TownFavorite got us 11 calls for $600. The math doesn't lie.”
11 inbound calls
DR
David R.
Trussville Pest Control · Trussville, AL
“Our landscaping business picked up 6 new recurring clients from one drop. We locked in a 6-drop subscription the same week.”
6 new recurring clients
KB
Kevin B.
Homewood Lawn & Landscape · Homewood, AL
“We booked 14 new clients the week after the postcard dropped. Best $600 we've spent on marketing this year.”
14 new clients
SM
Sarah M.
Hoover Home Cleaning · Hoover, AL
“I was skeptical about direct mail but the targeting was spot-on. Our phone rang for two weeks straight after the campaign.”
2 weeks of inbound calls
MT
Marcus T.
Mountain Brook HVAC · Mountain Brook, AL
“Compared to Facebook ads, this was 3x cheaper per lead and the customers actually showed up. We're booking the next campaign now.”
3x cheaper per lead vs. social
JL
Jennifer L.
Vestavia Hills Dental · Vestavia Hills, AL
“We ran a solo mailer last year for $2,400 and got 3 calls. TownFavorite got us 11 calls for $600. The math doesn't lie.”
11 inbound calls
DR
David R.
Trussville Pest Control · Trussville, AL
“Our landscaping business picked up 6 new recurring clients from one drop. We locked in a 6-drop subscription the same week.”
6 new recurring clients
KB
Kevin B.
Homewood Lawn & Landscape · Homewood, AL
“As a new practice in Pelham, we needed local awareness fast. The postcard campaign gave us 9 new patient inquiries in the first two weeks.”
9 new patient inquiries
AW
Dr. Amanda W.
Pelham Family Chiropractic · Pelham, AL
“I've tried Google Ads, Facebook, and Nextdoor. Nothing has converted as consistently as the TownFavorite postcard. Neighbors actually hold onto it.”
Highest conversion of any channel
LH
Lisa H.
Mountain Brook House Cleaning · Mountain Brook, AL
“We used the design add-on and the postcard looked completely professional. Three neighbors called us from the same street on the same day.”
3 same-street calls in one day
TP
Tony P.
Birmingham Plumbing Co. · Birmingham, AL
“Indian Springs is a small community and everyone knows everyone. Getting our name on a postcard that goes to every household was a game-changer.”
Community-wide brand awareness
RS
Rachel S.
Indian Springs Pool & Spa · Indian Springs Village, AL
“We've done 4 drops now and each one builds on the last. By drop 3 people were calling and mentioning the postcard by name. Repetition is everything.”
4 consecutive drops, growing results
GM
Greg M.
Vestavia Hills Roofing · Vestavia Hills, AL
“As a new practice in Pelham, we needed local awareness fast. The postcard campaign gave us 9 new patient inquiries in the first two weeks.”
9 new patient inquiries
AW
Dr. Amanda W.
Pelham Family Chiropractic · Pelham, AL
“I've tried Google Ads, Facebook, and Nextdoor. Nothing has converted as consistently as the TownFavorite postcard. Neighbors actually hold onto it.”
Highest conversion of any channel
LH
Lisa H.
Mountain Brook House Cleaning · Mountain Brook, AL
“We used the design add-on and the postcard looked completely professional. Three neighbors called us from the same street on the same day.”
3 same-street calls in one day
TP
Tony P.
Birmingham Plumbing Co. · Birmingham, AL
“Indian Springs is a small community and everyone knows everyone. Getting our name on a postcard that goes to every household was a game-changer.”
Community-wide brand awareness
RS
Rachel S.
Indian Springs Pool & Spa · Indian Springs Village, AL
“We've done 4 drops now and each one builds on the last. By drop 3 people were calling and mentioning the postcard by name. Repetition is everything.”
4 consecutive drops, growing results
GM
Greg M.
Vestavia Hills Roofing · Vestavia Hills, AL

Results are self-reported by advertisers. Individual results vary based on business type, offer, and market conditions.

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